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Review: Asian Mother and Baby Campaign: A Taste of Health Nutrition

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Reviewer

Name

Miss Shelina Visram

Institution

Northumbria University

Department

Community, Health and Education Studies (CHESs) Research Centre

Job title

Postgraduate Associate

Video Details

Title

Asian Mother and Baby Campaign: A Taste of Health Nutrition

Country

UK

Duration (mins)

15 mins 36 secs

Collection

Healthcare Productions

Year

Not given

Description

Aimed at the whole family, outlining issues of basic nutrition and focusing on the importance of a diet which is low in fat, sugar and salt and high in fibre.

Subject classification

Cereals, UK, Vegetables, Asians, Fruit, Nutrition education, Bengali, Hindi, Food preparation, Food

Brief summary

This video, although a little outdated, provides an excellent introduction to the concepts of nutrition and healthy eating to South Asian women and their families.

Review

Audience and Use

The intended audience for this video are individuals from South Asian backgrounds, with a particular focus on Hindi and Bengali women and their families. It serves the needs of these families well, but those who speak other languages such as Urdu or Gujarati might have some difficulty understanding what is being discussed. The video would not be particularly well suited for use in teaching most undergraduate students due to the basic level of the content and the fact that it has been narrated in Hindi and Bengali, with no subtitles. Although the presenter talks in English, her voice cannot be heard above the translation and this could be slightly off-putting for members of any audience.

Content

The theme of the video is the importance of eating a healthy, balanced diet, with particular consideration of what this might mean to South Asian families. The presenter describes healthy foods commonly consumed by South Asian families, contrasts these with ingredients and snacks that are high in sugar or fat, briefly discusses how best to cook healthy foods, and introduces the concept of food labelling. The use of visual aids and demonstrations, such as quantifying the amount of sugar in a chocolate bar or fizzy drink by using sugar cubes, is helpful in enabling viewers to understand the key messages being delivered by the presenter. These educational sections are interspersed with clips of 'typical' South Asian families discussing nutrition in the context of their everyday lives, which many viewers should be able to relate to.

The video is slightly out-of-date, not so much in terms of the content, but in terms of the fashions and food products used, which suggest it was probably made more than 20 years ago. This may make it difficult for younger viewers to relate to. For example, the final section describes the fat content of different types of milk (i.e. whole, semi-skimmed and skimmed) by referring to the different coloured foil tops used on glass milk bottles, which are no longer used by many people in this country. There do not seem to be any access issues, other than the use of particular languages as mentioned previously. I am not personally aware of other videos on similar topics.

Technical issues

It was easy to download and play the video using Windows Media Player but, at around 10 minutes into the film, it stopped playing and a pop-up message informed me that the file was 'corrupted'. I tried twice and got the same message both times so had to watch it in separate sections instead. I had no problems playing the file in QuickTime, although it took a little longer to download and there was no option to view it as a full screen. The quality of the video is relatively good but the sound was a little 'woolly', probably as a result of the age of the film. The structure and use of segments was useful, and I particularly appreciated having a brief section at the end to summarise the main messages of the video for viewers to take away.

General comments

The video could be a useful resource for learning and teaching involving South Asian women with little or no prior knowledge of nutrition. It provides a helpful summary of the main healthy eating messages and gives women an idea of how they can prepare food for their families that is balanced, nutritious and culturally appropriate. One way to update the video would be to use more modern food products and a range of different role models for Asian women, acknowledging the fact that many now go out to work and often look for convenience in their foods. The use of an English-speaking presenter could be a little confusing for viewers and so the video could be improved by being available in a number of languages and also with the option of subtitles.